Regional Marketing Specialist

Join Ascom, where we lead the way in Healthcare ICT and mobile workflow solutions worldwide.

With our Swiss-based headquarters driving advancements across 19 countries for over 160 years, we're committed to revolutionizing the healthcare industry with transformative technology. Our systems are operational in over 12,000 hospitals globally, managing an incredible 800 million alerts annually. At Ascom, our dedication translates into tangible impact, enriching the experiences of everyone entering the healthcare facilities and care homes we partner with.

We are currently looking for a Regional Marketing Specialist to join our Global Marketing team.

In this role, you will implement marketing strategies and campaigns across multiple complex local markets. You will act as the key regional liaison between the local business and our global marketing teams, ensuring cohesive messaging, adapting global content for local use, and executing on-the-ground initiatives. From digital marketing and content distribution to exhibitions and local events, you’ll be instrumental in driving marketing impact and supporting ~50m CHF in revenue across diverse geographies.

Your contributions:

• Execute and distribute marketing strategies and campaigns in multiple complex countries, as delivered by the Central Marketing team.
• Manage localized content such as blog posts, email campaigns, and social media—primarily adapted from centrally developed material.
• Plan and execute local marketing programs like exhibitions, seminars, customer success stories, and regional newsletters.
• Align with local sales and solution teams to ensure marketing initiatives support business goals.
• Maintain regional website content in coordination with the Global Digital Marketing team.
• Develop relationships with local influencers, internal experts, and partners to inform content strategy and localization.
• Analyze KPIs such as website traffic, leads, and conversions to evaluate the success of regional marketing efforts.
• Serve as the strategic link between regional operations and global marketing, influencing the creation of high-impact materials tailored to market needs.

The ideal candidate:

• Higher education in marketing or a related commercial field.
• 6–10 years of experience in ICT or healthcare-related marketing.
• Proven ability to execute marketing plans and deliverables in customer-facing environments (3–5 years).
• Experience working in international organizations (preferred).
• Deep understanding of Ascom solutions and ability to translate complex features into compelling messages.
• Excellent stakeholder management, communication, collaboration, and problem solving skills.
• Fluent in English; additional major European languages are a plus.

What we offer you:

• A company you can take pride in.
• Inspiring and collaborative colleagues.
• Abundant opportunities for personal and professional growth.
• The chance to work with cutting-edge technology in the healthcare industry.
  

Join us and make an impact:

Ascom is an equal opportunity employer committed to fostering diversity, equity, and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other protected status. We believe that a diverse workforce strengthens our team, drives innovation, and enriches our workplace. Join us in creating an inclusive environment where everyone is valued and has equal opportunities to succeed.

Join our team at Ascom and help us realize our vision of enhancing digital information for optimal decision-making in the healthcare industry. Together, we are making a real difference in the lives of those who benefit from our technology.

For more information about our company, visit www.ascom.com